IELTS Unique Essay on Work & Money & Media

This essay discusses the different tactics companies use to improve their sales, and assesses which is the most successful.

A popular strategy businesses use is launching strong marketing campaigns. These campaigns, often filled with lots of advertising and promotions, aim to make the product more visible and draw in potential customers. For example, Apple Inc. is known for its extensive marketing campaigns before releasing a new product, which helps create excitement and increase sales. Another common tactic is setting up customer loyalty programs. These programs usually offer rewards or discounts to returning customers, encouraging them to buy more and promoting brand loyalty. Starbucks is known for its rewards program that motivates customers to buy regularly in return for free drinks and other benefits.

Moving on to the second part, it's important to evaluate how effective these strategies are. While marketing campaigns can certainly make a product more visible, their success largely depends on the product's quality. A poorly made product, even if it's well advertised, might not see a big boost in sales. On the other hand, customer loyalty programs, while good at keeping existing customers, might not be as effective in bringing in new ones. Therefore, their success relies on having a solid customer base already.

In summary, companies use various tactics to boost sales, such as strong marketing campaigns and customer loyalty programs. However, the success of these strategies largely depends on things like the quality of the product and having a solid customer base.

The myriad strategies employed by businesses to boost their sales are as diverse as they are innovative. This essay aims to explore the various techniques used by companies to enhance their sales and to evaluate which method is the most effective.

One of the most common strategies employed by businesses is the use of aggressive marketing campaigns. These campaigns, often characterized by extensive advertising and promotional activities, are designed to increase product visibility and attract potential customers. For instance, Apple Inc. has been known to launch comprehensive marketing campaigns prior to the release of a new product, thereby creating a buzz and driving up sales. Another prevalent method is the implementation of customer loyalty programs. These programs, which often involve rewards or discounts for repeat customers, not only incentivize repeat purchases but also foster a sense of brand loyalty. Starbucks, for example, has a well-known rewards program that encourages customers to make frequent purchases in exchange for free drinks and other perks.

Transitioning to the second question, it is essential to consider the effectiveness of these strategies. While marketing campaigns can indeed increase product visibility, their effectiveness largely depends on the quality of the product itself. A poorly designed product, despite being well advertised, may not see a significant increase in sales. Conversely, customer loyalty programs, while effective in retaining existing customers, may not be as successful in attracting new ones. Hence, their effectiveness is contingent upon an already established customer base.

In conclusion, businesses employ a variety of strategies to increase sales, including aggressive marketing campaigns and customer loyalty programs. However, the effectiveness of these strategies is largely dependent on factors such as product quality and an established customer base.