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Discuss both views MediaMoneySociety Essay #421
Writing Task 2

You should spend about 40 minutes on this task. Write about the following topic:

Some people feel that the effects of advertising are positive for individuals and businesses, while others think they are negative.

Discuss both sides and give your own opinion.

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Use the plan, then compare with Band 9.
261 words · 4 paragraphs
Introduction

Paraphrase topic about differing views on advertising's effects. State that both sides will be discussed. State own opinion leaning towards the positive side.

There exists a dichotomy of opinion regarding the impact of advertising, with some lauding its benefits for individuals and businesses, while others decry its negative effects. Personally, I am inclined towards the former view, acknowledging the positive role advertising plays.

Body 1 · View 1

Topic sentence presenting the view that advertising is harmful. Point 1: Encourages consumerism by creating fake needs (e.g., luxury brands). Point 2: Can be deceptive with overblown claims (e.g., beauty industry).

Those who perceive advertising as detrimental have their reasons. Firstly, they argue that it fuels consumerism by creating an artificial need for products. For instance, luxury brands often use persuasive advertising to convince consumers that owning their products is a status symbol, thus creating unnecessary demand. Secondly, they contend that advertising can be misleading, promising benefits that the products cannot deliver. A case in point is the beauty industry, where products are often advertised with exaggerated claims, leading consumers to spend money on ineffective products.

Body 2 · View 2

Topic sentence presenting the view that advertising is positive (author's preferred side). Point 1: Boosts economic growth (more sales, production, jobs). Point 2: Can be informative (about new products, e.g., medicines).

Nevertheless, I align myself with those who view advertising in a positive light, despite the aforementioned arguments. One compelling reason is that advertising stimulates economic growth. By promoting products and services, it drives sales, which in turn leads to increased production and job creation. Furthermore, advertising can be educational. It informs consumers about new products and innovations, thereby aiding them in making informed decisions. For example, pharmaceutical companies use advertising to educate the public about new medications and health interventions, contributing to improved health outcomes.

Conclusion

Summarize the arguments discussed (acknowledging negatives like consumerism/misleading info). Reiterate the strong belief that positives (economic growth, education) outweigh negatives. Restate opinion.

In conclusion, while there are valid arguments suggesting that advertising can promote consumerism and disseminate misleading information, I firmly believe that its role in stimulating economic growth and educating the public makes it a predominantly positive force. The economic and educational benefits it offers, in my view, outweigh the potential drawbacks.

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Next question: Some believe that people will purchase a product based on their needs and advertising is not needed. To what extent Do you agree or disagree?