Full IELTS Writing Task 2
You should spend about 40 minutes on this task.
Large companies use sports events to promote their products. Some people think this has a negative impact on sports.
To what extent Do you agree or disagree?
Write at least 250 words.
Paraphrase topic (businesses use sports for marketing). State strong agreement that this negatively affects sports.
Point 1: Focus shifts from sports to making money. Example: Pressure for long commercial breaks disrupts flow and enjoyment.
Point 2: Corporate logos overshadow athletes and competitive spirit. Explanation: Attention shifts from skills to logos, watering down sportsmanship.
Point 3: Negative effect on influenced viewers, especially children. Example: Junk food sponsorship links brands to heroes, encouraging bad eating habits.
Summarize main points (focus shifts to money/products, unhealthy habits encouraged). Restate strong belief in harmful effect.
In today's world, big businesses often use sports events to market their products. I strongly agree that this practice negatively affects the true spirit of sports.
My first point is that turning sports events into business opportunities can cause too much focus on making money rather than on the sports themselves. For example, companies might pressure event organizers to focus more on money-making elements like long commercial breaks, which could disrupt the flow of the game and lessen the enjoyment for viewers.
Secondly, having corporate logos everywhere at sports events could take away from the athletes' achievements and the competitive spirit. Athletes might be overlooked because of the company logos on their uniforms, shifting the attention from their skills and the thrill of the game to the advertised products, thereby watering down the real meaning of sportsmanship.
Lastly, linking sports events with specific brands could have a negative effect on easily influenced viewers, especially children. For instance, if a junk food company sponsors a popular football tournament, young viewers might start associating junk food with their sports heroes. This could unintentionally encourage bad eating habits among kids, which is a serious issue in our society where obesity is common.
In conclusion, I strongly believe that big businesses using sports events for advertising has a harmful effect on sports. This trend not only moves the attention from the sport and athletes to money and products, but it could also encourage unhealthy habits among the younger generation.
In the contemporary world, multinational corporations frequently employ sports events as a platform for advertising their commodities. I wholeheartedly concur with the notion that this trend has detrimental effects on the essence of sports.
My first argument is that the commercialization of sports events can lead to an overemphasis on profit rather than the sports themselves. For instance, corporations may exert influence on event organizers to prioritize revenue-generating aspects, such as extended commercial breaks, over the fluidity and integrity of the game. This could potentially disrupt the natural rhythm of the sport, leading to a diminished viewing experience for the audience.
Secondly, the omnipresence of corporate branding at sports events could detract from the athletes' performances and the spirit of competition. Athletes, instead of being recognized for their prowess and dedication, may be overshadowed by the corporate logos emblazoned on their uniforms. This could lead to a scenario where the focus shifts from the athletes' skill and the excitement of the game to the products being promoted, thereby diluting the essence of sportsmanship.
Lastly, the association of sports events with certain brands could lead to an unhealthy influence on impressionable viewers, particularly children. For example, if a fast-food chain sponsors a popular football tournament, young viewers may develop a positive association between junk food and their sports idols. This could inadvertently promote unhealthy eating habits among the youth, which is a grave concern in today's obesity-prone society.
In conclusion, I firmly believe that the commercialization of sports events by large companies has a negative impact on sports. This trend not only shifts the focus from the game and athletes to profit and products but also potentially promotes unhealthy lifestyle choices among the younger generation.