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Agree or disagree MediaFamilyMoney Essay #7
Writing Task 2

You should spend about 40 minutes on this task. Write about the following topic:

In some countries, there has been an increase in the number of advertisements that try to persuade children to buy snacks, toys, and other goods. Some people claim this is unfair as parents feel under pressure to buy these kinds of things for their children.

To what extent Do you agree or disagree?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Use the plan, then compare with Band 9.
315 words · 5 paragraphs
Introduction

Paraphrase topic about increased ads targeting children and resulting pressure on parents. State complete agreement with the view.

In the contemporary world, an escalating number of advertisements are targeting children to entice them into purchasing snacks, toys, and other commodities, a trend that some individuals deem as unjust due to the subsequent pressure exerted on parents. I wholeheartedly agree with this viewpoint, as I believe that such marketing strategies exploit the innocence of children and manipulate parental responsibilities.

Body 1 · View 1

Argue that ads exploit children's innocence because they use deceptive lures (bright colors, characters) that naive kids cannot distinguish from real needs (e.g., superheroes in snack ads suggesting strength).

The first argument that substantiates my stance is the unethical exploitation of children's innocence. Advertisers often employ vibrant colours, catchy jingles, and popular cartoon characters to captivate the attention of young minds, who, due to their naivety, are unable to discern between genuine needs and manipulative enticements. For instance, the use of superheroes in snack advertisements often leads children to associate the product with strength and power, thereby compelling them to demand these items from their parents.

Body 2 · View 2

Argue that ads unfairly manipulate parents' duties by pressuring them to buy goods to make children happy, causing unnecessary financial stress (e.g., increased spending during holiday seasons).

Secondly, these advertisements unduly manipulate parental responsibilities, thereby creating an unnecessary financial burden. Parents, driven by the desire to fulfill their children's wishes, often succumb to these demands, despite the potential strain on their budget. A case in point is the holiday season, where toy advertisements are rampant, leading to an increase in parental spending as they strive to ensure their children's happiness.

Body 3 · Opinion

Argue that constant exposure fosters unhealthy habits (e.g., snack ads leading to obesity) and materialistic views in children, promoting entitlement over other values.

Finally, the incessant exposure to such advertisements can lead to unhealthy habits and materialistic attitudes in children. The constant bombardment of snack advertisements, for example, can foster poor dietary habits, contributing to the rising prevalence of childhood obesity. Similarly, the emphasis on material possessions can instill a sense of entitlement and materialism in children, undermining the importance of values such as gratitude and contentment.

Conclusion

Restate strong agreement that targeting children in ads is unfair, summarizing the main points about exploiting innocence, manipulating parents, and encouraging unhealthy habits/materialism.

In conclusion, I firmly believe that the increasing trend of targeting children in advertisements is unjust, as it exploits their innocence, manipulates parental responsibilities, and fosters unhealthy habits and materialistic attitudes. It is imperative that we address this issue to safeguard the well-being of our children and the sanctity of parenthood.

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Next question: Today, it is common to see famous sports people advertising sports products. Do you think that the advantages of this trend outweigh the disadvantages?