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Positive or negative MediaMoney Essay #20
Writing Task 2

You should spend about 40 minutes on this task. Write about the following topic:

Today, it is common to see famous sports people advertising sports products.

Do you think that the advantages of this trend outweigh the disadvantages?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Use the plan, then compare with Band 9.
229 words · 4 paragraphs
Introduction

Paraphrase topic (famous athletes advertising sports goods), state both pros and cons exist, state opinion that disadvantages are more significant.

In the contemporary world, it is a frequent occurrence to witness renowned athletes endorsing sports-related commodities. While this phenomenon does bring certain benefits, I am of the opinion that the drawbacks are more significant.

Body 1 · View 1

Topic sentence: Advantages exist. Point 1: Motivates young people to be active (healthier lifestyle). Point 2: Increases product sales (consumer trust, higher profits).

On the positive side, the first advantage is that these endorsements can inspire the younger generation. When they see their idols promoting a certain brand of sports equipment, for example, it can motivate them to engage in physical activities, thereby fostering a healthier lifestyle. Secondly, these advertisements can significantly boost the sales of the products. The celebrity's popularity often translates into increased consumer trust and consequently, higher profits for the company.

Body 2 · View 2

Topic sentence: Negative aspects. Point 1: Creates unrealistic expectations (performance won't improve, leading to disappointment). Point 2: High costs of hiring athletes lead to higher prices, making products less affordable.

However, moving towards the negative aspects, it is crucial to note that such endorsements can create unrealistic expectations among consumers. Many people, especially impressionable youths, may believe that using the same products as their sports heroes will automatically enhance their performance, which is not always the case. This can lead to disappointment and a sense of inadequacy. Furthermore, the high costs associated with hiring these famous sports personalities often result in inflated prices for the products. This can make the items unaffordable for many potential buyers, thereby limiting their accessibility.

Conclusion

Summarize main points (advantages: inspire youth, boost sales; disadvantages: false expectations, less affordable). Restate opinion that disadvantages are more significant.

In conclusion, while the promotion of sports products by famous athletes can inspire young people and increase sales, the disadvantages, such as creating false hopes and making the products less affordable, carry more weight.

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Kit · 3 books + 1 marked essay

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Next question: In some countries, there has been an increase in the number of advertisements that try to persuade children to buy snacks, toys, and other goods. Some people claim this is unfair as parents feel under pressure to buy these kinds of things for their children. To what extent Do you agree or disagree?